Nigerian Brands Review: Styling Desire1709Fashion

Nigerian Brands Review: Styling Desire1709Fashion

Nigerian Brands are gradually saturating the Nigeria Fashion industry with locally made fashion pieces. Prior to this time, most fashion brands would prefer to retail foreign pieces. However, in recent times, they now source for home made fabrics and design to suit the Nigeria fashion scene. When the campaign for supporting Nigerian Brands started, a lot of people were a bit skeptical about the quality of these pieces. Personally, I wouldn’t mind until fashion designers and brands started disappointing me. It’s either you pay so much and get less quality fabrics or pay a bit less with terrible finishing.

Hence, I told myself I was going to stick to buying foreign outfits that I can be guaranteed on my money worth. However, as a blogger, everyday you are exposed to various opportunities and brands. It was on one of such opportunities I stumbled on Tgjonah Instagram page. I realized she’s an online Nigeria brand that makes quality work wear for the contemporary corporate woman. It offers a wide variety of products ranging from high street branded items to its own design.

Nigerian Brands: Desire1709fashion

Aside the size of my pocket, I was always skeptical about online shopping. Most of my online buys are either a size bigger or smaller. As a result of this, I prefer buying clothes or shoes in physical stores so I can try them on before purchasing. 

When I joined TheBloggersAdvocate WhatsApp group, I was privileged to meet the creative mind behind this brand closely. How she manages all she does still baffles me. You should visit Desire1709fashion to see more amazing pieces. Low key, I admired her a lot and when we had a discussion on a collaboration, I danced a victory dance.

Despite the fact that I sent her my measurement, she was worried and I was worried as well about the fitting. Interestingly, when I got the outfits, they were perfect fits. And to crown it, it’s the perfect work wear that every 9-5 woman would love.

Nigerian Brands: Desire1709fashion

Quick Tips For Nigerian Brands

I have had my fair share of terrible services with made in Nigeria Brands, which is why I’m writing this post to address this.

#1: Focus on quality

A lot of brands compromise quality to meet the needs of their customers. While this is understandable, it is important to make quality your watchword. A lot of customers never return because of alarming quality of the finished product you serve them. When I got my blogger mail, I was amazed at the quality of the fabric. It wasn’t like the usual cheap stretchy outfit that would end up with holes in them.

#2: Customer Service

Is this a Nigerian thing or a general thing? I have shopped with online foreign brands and their customer services has been superb. I’m certain they only put their best hands to handle their social media pages or could it be the output of quality training? Or how else would you explain their patience and efficiency. I’ve canceled a lot of orders because of how Nigerian Brands operate and I wonder if they even realized they lost a customer or not.

Another saddest part of this is when customer complain about what they’ve received compared to what they requested for, some sellers go as far as blocking them or blatantly refuse to offer any solution.

It's not like everyone that patronizes a fashion brand in Nigeria has a fat pocket. A lot do it just to support your business. It is only fair if you try to improve on your customer service. #Nigerianbrands Click To Tweet

Nigerian Brands: Desire1709fashion

#3: Price

Point #1 has a whole lot to do with this. It’s interesting that Nigerian brands wants to sell their products for the same amount I would get it from high street brands. While I understand that the cost of production could be alarming, I think some of these brands are selling names or trying to use their price to make them appear competitive. If a local no-name designer can make the same dress you are making for a cheaper price and with the same fabrics, why should you inflate your price when you can still make more profit if you sell lesser? Or why should I even patronize you to start with?

This made me worry on the question, ‘Would you really support a Made In Nigeria Brand who is overpriced or stick to your foreign brands?”

A lot of brands have retained their customers because of affordability. Focus on good quality, get your cost price inclusive of all expenses incurred and add up a reasonable profit, and then sell off. What’s the point of keeping an outfit or shoe for so long just because you want to prove you are a top notch brand with your price, rather than selling off about 10 pieces or more in a month and making even more profit?

Have you had any terrible experience with Nigerian brands? Would you still support them by giving another a benefit of doubt? How familiar are you with Desire1709fashion? Are you a fan of ready to wear? Don’t be a stranger, join the conversation by leaving a comment below.

Shop my outfit and more lovely ready to wear on or send them a DM via their Instagram page Desire1709fashion. In the spirit of the Muslim celebration, they are currently doing a promo where you can buy one and get the other for half of the price.

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Akingboye Deborah
My name is Debs, a Nigerian lifestyle blogger. This is my personal space where I share about my travel adventure, fashion and blogging tips. Feel free to send me a mail on for collaboration, sponsorship and ads.

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  • Small girl, Big God August 20, 2018 1:52 pm

    This dress will not look bad on me o. whatcha say mama?

  • Tonye Barimalaa August 20, 2018 2:40 pm

    Nigerian brands are not doing bad at all. One thing I know for sure, before I patronize a Nigerian brand it must be worth it in terms of quality, customer service and price. I trust myself to spread the word, good or bad experience.

    • Akingboye Deborah August 20, 2018 2:50 pm

      They aren’t at all, they are beginning to dominate the market now. Oh yes, the experience is definitely what will make me come back or not ?

  • Fisayo Adeyemi August 20, 2018 10:26 pm

    Great post girl! You look amazing

  • toyosigregoryjonah August 21, 2018 10:11 am

    This warmed my heart Debby!!and you totally killed this look it..

    • Akingboye Deborah August 21, 2018 10:14 am

      Thank you for trusting me with this idea ❤️❤️ I loved it too much

  • Demi August 22, 2018 9:41 am

    Praise the Lord somebody. You so hit the nail on the head with that quote “It’s not like everyone that patronizes a fashion brand in Nigeria has a fat pocket…”

    Sometimes if the customer service is so bad, I just leave the brand and move to the next. Some brands are constantly loosing good business because of poor customer service and it saddens my heart but oh wells.

    Nice post Debs! ^_^

    • Akingboye Deborah August 27, 2018 8:25 am

      My dear, I thought I was the only one who has had terrible customer experience with Nigerian brands. Some are unrepentantly rude and you begin to wonder if you are getting the stuffs for free or paying for it.

      It’s really sad. Thanks for stopping by, Demi.

      • Demi August 28, 2018 3:27 pm

        You’re welcome hun. Trust me – it’s a general issue ?

  • Mide August 22, 2018 11:02 am

    You look amazing in the piece love! And I totally agree with the tips you shared, Nigerian brands need to focus on their quality, only then will their work speak for them. A lot of them just want to join the band wagon of entrepreneurs without doing actual work, and then they will call some ridiculous prices!
    If I see something that is properly done with good finishing, I wouldn’t mind splurging.

    Great post hun!

    • Akingboye Deborah August 27, 2018 8:27 am

      Exactly and this is sad. Entrepreneurship is definitely not meant for everyone. A lot still have to learn when it comes to handling customers.

      That proper finishing is key. Thanks for stopping by, Mide.

  • Dee Awata August 25, 2018 12:48 pm

    Looking for the fire emoji oh there it is ? ??. You look so beautiful and yes so many valid points on this post.

  • Amaka August 27, 2018 8:21 am

    Have you had any terrible experience with Nigerian brands?
    Nope, haven’t bought from them yet clothing wise. Won a nice set from Shop Maju and the quality was nice, if that counts. I have my eyes fixed on a skirt from Fablane by Derin though! Just need to boss up I guess lol

    Would you still support them by giving another a benefit of doubt?
    Yep, even If I had a bad experience.

    How familiar are you with Desire1709fashion?
    I’m quite familiar but never patronised, being a broke ass most of the time plus the fact I have specific items in mind when I think of my wardrobe, hasn’t really taken my eyes towards them. They are doing well though! I also fear their clothes won’t be flattering on my strange body.

    Are you a fan of ready to wear?
    Yes! Ready to wear is a must-have in my wardrobe, though I do love visiting my tailor!

    Awesome post, these brands should really take all this advice and apply it

    • Akingboye Deborah August 27, 2018 8:24 am

      Thank you Amaka, I love how you carefully answer the questions honestly. But then, Desirefashion makes ready to wear too and they sure can design outfits that will flatter your body.

      You are surely patriotic for wanting to support a brand even after a bad experience, that’s just amazing.

      Thanks for stopping by dear.

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