Brand and Network in recent times goes hand in hand. In a recent post, I talked about Branding And Networking after attending The Bloggers Point Brunch. A whole lot of us have brands but we have failed to build it. We complain about how it has remain stagnant and lacks growth but how much of our time and money do we put into watching it grow from a baby to an adult. Your brand is who you are, it represents you. Whatever you will do to yourself to help you grow, apply same to your brand.
Are you a blogger, entrepreneur, make up artist, beauty enthusiast, vlogger, event manager, interior decorator, master of ceremony among others? If your answer is yes, then that is your brand.
Here are a few tips that I have used and also read on that can help up you grow your brand or network.
#1: Be visible and accessible
#2: Know Your Customer
#3: Have a Strong Value Proposition
#4: Build an Online Presence
#5: Attend Event and Network
#6: Dress the Part
How can you be a fashion designer and you wear ready made and outfits from boutiques hanger? Just how please? You are supposed to always stand out in head turning outfit from your own store.
Aside this, as a brand owner, it is only proper you look your best whenever you are stepping out of your comfort zones. I know we all have bad days, but on days when you aren’t feeling low, dress the part. Dress like the boss that you are, you’d never know who you’d be meeting or where you’d end up before nightfall. No one will take a tardy looking person serious for a boss or trust them. Remember that, appearance speaks volume.
#7: Host Giveaway
As much as I would love to keep writing on this as the list is endless, I would stop here. As a brand, you should do giveaways from time to time. You can partner with other brands or do this alone buy giving out from your own products or services. That way you are giving yourself more visibility and recognition.
Which of these are you guilty of as a brand? Try these and let me know how helpful they are. You can also send me an e-mail should you need more tips on growing your brand. I am just a mail away firstname.lastname@example.org.
On my Vintage Scarf, I decided to join the trend by ‘mistake’. I really wanted to wear a peplum top on that particular day to work, and the cut is a bit too deep. So I remember purchasing some vintage scarves from Slayrite_Merchandise on Instagram and decided to throw it on. And it doesn’t look so bad after all, does it?