When people tell me they don’t know about Whatsapp stories and they do not use it, I’m just blank. Like really? What then have you been using your WhatsApp for?
As a brand, I have this belief that you should explore all available options of promoting yourself. Even the most laid back person in technology has a Whatsapp, and sooner or later they would realize there exist an option where you can post stories and view them.
Another beautiful feature about Whatsapp we have not thought of is this: You don’t need to beg anyone to follow you, you don’t have to share the best captions or tweets for them to open your stories. As long as they have your number, they are stuck with you! How beautiful does that sound ? (thank me later).
I used to be a Snapchat freak, and when Instagram added Stories I went, “Oh no, you shouldn’t have!” Until I realize every update on these Social Media Apps is an opportunity to put yourself out there.
You should read Don’ts For Old and New Bloggers
Snapchat is like my private life. I put basically everything about me on there, like how I spend my day and I’m pretty comfortable because I know all the people that follows me there. Like I can count them and you cannot view my snaps on private without adding me.
Instagram stories however seems too basic for me. I felt it was a pirated version of Snapchat. I did not start using it until recently and I think it is not bad after all.
But Whatsapp Stories, oh dear! So if you are on my Whatsapp contact, you would know I turned off my read receipt (the blue tick doesn’t show when I read). I’m wired that way, sorry. So the first day I shared a Whatsapp story, I tried to see the view and realized I could not because of my privacy settings.
My curiosity will not let me be great and I turned it off. Imagine my amazement when I saw the number of views! Like people I have forgotten I even have their numbers were viewing. Now imagine the number of unsaved numbers I have and I’m sure they have mine. Countless number of people are viewing my stories!
If you are someone who have friends, families, Whatsapp groups, classmates, clients, customers and a host of many numbers saved on your phone, then Instagram and Snapchat can keep their followers…you already have your own followers right on your phone.
You can download whatsapp here.
So how do you use Whatsapp Stories:
1. Post the right content.
Don’t make it too much, people get bored easily. I cannot be viewing about 10 to 30 stories a day. I’m sorry, you are not buying my data and I’m not viewing only your stories. So limit it to what is important. You have 365 days to post the whole year and you’d still have same people viewing it and more.
2. Avoid posting unrelated content.
If you are a brand, posting unrelated content to your brand may defeat the purpose. Focus on what you are trying to do and nothing else.
3. Be a bit Personal.
Okay, not every time brand, brand and brand. Be personal. People want to see more of you. Put your cute pictures out there, your funny videos and your precious moments. People will definitely open your story once your name pops up.
4. Check out on your contacts.
So it’s not about blinding their screen with your face, brand or market. When you see a person constantly viewing your stories and you realized you have been out of touch with the person for a while. Message them, communicate with them and let them know you remember them. It will go a long, long way to show you appreciate them. And these people will always be ready to help promote your brand and even patronize you.
5. Unveil the products.
What a creative way to unveil or launch new products! You can give your contacts a sneak peek of your product line before it is released.
Did I tell you the first people that bought my book came from my Whatsapp. Yes, you heard me. These people are not even on Instagram, Facebook or Snapchat. Even if they are, my posts may get lost in the thousands of other posts out there. And contacting me was so easy and my response was super fast as well.
So if you are a brand, existing or new, don’t underestimate the use of Whatsapp Stories. It’s a unique way of promoting your brand and getting active response aside other social media Apps.
Do you use Whatsapp stories? Or you are one of those people who feel it is not as important as other social media apps? What are your thoughts on it? Some will argue it is too public but public is good for marketing, don’t you think so? Join the conversation, let’s have a chat.
Until next time darlings, cheers.